Privacy // policy

Last updated: 13 July 2026

This privacy policy explains how The Tracking People, a sub-brand of North Digital, handles your personal data when you use our website. We are based in the UK and Poland, and we take data protection seriously.

What data we collect

We collect the following information when you use our website or contact us:

Contact form details: Your name, email address, and project description when you submit an enquiry via our Formspree contact form.
Analytics data: Information about how you interact with our website, collected via Google Analytics 4, provided you have given your consent.

How we use your data

We only use your data for specific purposes:

To respond to your enquiries and provide tracking consultancy services.
To understand how visitors use our website so we can improve its performance and content.

Cookies

We use a consent management platform (Silktide CMP) to handle your cookie preferences. By default, no marketing or analytics cookies are set.

Essential cookies: Required for the website to function (such as CSRF protection and Formspree submission handling). These cannot be disabled.
Analytics cookies: Set by Google Analytics 4 to help us measure traffic. These are only activated if you grant consent.
Marketing cookies: We do not set any marketing cookies by default.

Third parties

We rely on trusted third-party services to operate our website and business:

Formspree: Processes our contact form submissions. As a US-based provider, data processed by Formspree may be transferred outside the EEA. Such transfers are protected by appropriate safeguards (Standard Contractual Clauses).
Google: Provides our web analytics via Google Analytics 4.
Hostinger: Hosts our website infrastructure.

Data retention

We do not keep your data longer than necessary:

Contact form submissions and related email correspondence are retained for 12 months.
Analytics data is retained in accordance with Google Analytics data retention settings.

Your rights under GDPR

Under the General Data Protection Regulation (GDPR), you have the right to:

Access: Request a copy of the personal data we hold about you.
Rectification: Ask us to correct inaccurate or incomplete data.
Erasure: Request that we delete your personal data.
Portability: Request the transfer of your data to another organisation.
Restriction: Ask us to restrict the processing of your data.
Objection: Object to our processing of your personal data.
Complaint: The right to lodge a complaint with a supervisory authority (such as the ICO in the UK).

Contact us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at talkto@thetrackingpeople.com.