Blog // tracking notes

Practical guides on GA4, GTM, server-side tracking, and Consent Mode v2. Written by analysts who do this every day. No fluff. No vendor pitch. Just what works.

• // 28 Jul 2026 GA4 Audit 8 min read

  GA4 Audit Checklist: 16 Things to Check Before Your Data Costs You Money

  A practical 16-point GA4 audit checklist for agencies and in-house teams. Check your data streams, events, conversions, and attribution before they cost you money.

  Read Technical Checklist →
• // 21 Jul 2026 Consent Mode v2 8 min read

  Consent Mode v2 for UK Websites: What Changed and How to Get It Right

  Consent Mode v2 is now a legal requirement for UK and EU websites using Google services. Here is what changed, what breaks if you ignore it, and how to implement it properly.

  Read Implementation Guide →
• // 14 Jul 2026 GTM Architecture 8 min read

  GTM Container Best Practices: Architecture That Scales Beyond the Person Who Built It

  How to structure a GTM container that your team can understand and extend. Naming conventions, folder strategy, variable management, and testing workflow.

  Read Architecture Guide →