Blog // tracking notes
Practical guides on GA4, GTM, server-side tracking, and Consent Mode v2. Written by analysts who do this every day. No fluff. No vendor pitch. Just what works.
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13 Jul 2026A practical 16-point GA4 audit checklist for agencies and in-house teams. Check your data streams, events, conversions, and attribution before they cost you money.
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13 Jul 2026Consent Mode v2 is now a legal requirement for UK and EU websites using Google services. Here is what changed, what breaks if you ignore it, and how to implement it properly.
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13 Jul 2026How to structure a GTM container that your team can understand and extend. Naming conventions, folder strategy, variable management, and testing workflow.