THE TRACKING PEOPLE
GA4, GTM & server‑side tracking for marketing agencies and growing businesses.
Built by analysts who spent years inside agencies. We know what breaks, what scales, and what clients actually need.
- We handle GA4 audits and setups and GTM container builds.
- Server‑side tracking via sGTM & Consent Mode v2 implementations.
- BigQuery integration and Data Studio dashboards.
Built for marketing agencies who outsource tracking, e‑commerce brands scaling measurement, and SaaS companies tightening funnels.
Every setup ships with clear documentation and a handover pack. No black boxes. You or another developer can maintain, extend, or audit it without us.
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Services
GA4 Audits. We find what is broken, what is missing, and what is collecting garbage data. You get a prioritised fix list with clear instructions.
GA4 Implementations. Full setup from measurement plan to live data. Events that match your business, not a generic template.
GTM Container Architecture. Clean, logical container structures that your team can understand and extend. No spaghetti tags.
Server-Side Tracking. sGTM setups that improve data quality, reduce client-side bloat, and respect user privacy.
Consent Mode v2. Properly configured consent that keeps you legal in the UK and EU without killing your data completely.
BigQuery & Data Studio. Raw data pipelines and dashboards that answer business questions, not just vanity metrics.
FAQ
Do you work with agencies? Yes. That is most of what we do. We white-label for UK and EU agencies who want to offer tracking services without building an in-house team.
How long does a typical GA4 setup take? Two to four weeks depending on complexity. Audits are faster, usually one week from kickoff to report.
What if we already have tracking but it is broken? That is about 60% of our work. We audit what you have, tell you what is salvageable, and rebuild the rest.
Do you lock us into a retainer? No. Every engagement has a clear scope and fixed deliverables. If you want ongoing support, we can arrange it. But there is no obligation.
How we work
1. Discovery. We audit your current setup (or lack of one), interview your team, and map your business questions to data points. No tools installed until we know what success looks like.
2. Architecture. We design your measurement plan, event taxonomy, and GTM container structure. You approve the plan before a single tag goes live.
3. Implementation. We build, configure, and QA every tag, trigger, and variable. Nothing ships without passing our checklist. You get a staging environment to verify.
4. Documentation. Every project ships with a handover pack: plain English, annotated screenshots, and a troubleshooting guide. You can fire us and carry on without interruption.
5. Handover. We walk your team through the setup in a live call, answer every question, and stay available for 30 days post-launch.
More questions?
Can you work with our existing developers? Yes. We document everything so your in-house team can take over. We also run handover sessions and answer questions during transition.
What platforms do you cover? GA4, GTM (web and server), Google Ads, Meta Ads, LinkedIn Ads, and custom event pipelines to BigQuery. If it has a tracking pixel or an API, we probably handle it.
Do you offer Polish-language support? Tak, mówimy po polsku. Our team is bilingual and we handle Polish and UK markets natively.